01
Advertising
account setup
Support with ad account applications, setup and funding, so your team can prepare for campaign launch.
Discuss your needsBRAND OPERATIONS & MARKETING
Your brand.A widerhorizon.
Build your presence overseas with a team that connects brand operations, creator content, livestreams and paid media.
Explore our servicesHANGZHOU · SHENZHEN, CHINA
SKYLINE / PERSPECTIVE 01
A new perspective. A new possibility.
01 / WHO WE ARE
Ideas meet
everyday execution.
From market planning to the work that happens every day.
SKYLINE is a marketing agency based in Hangzhou and Shenzhen. We support brands with advertising account services, full-service brand operations, campaign management and creator marketing.
Our work brings together market research, store operations, content production, creator collaboration, livestream execution and advertising. We focus on consumer electronics, fashion, home and personal care, and beauty brands.
Tell us what you’re working on02 / WHAT WE DO
The support behind
your next move.
Four connected services.
Built around your business needs.
Advertising
02
Brand
operations
Market research, local positioning and store operations, coordinated with content, creator collaborations and campaign execution.
Discuss your needs03
Campaign
management
Campaign planning across TikTok Ads, Meta and Google, with creative testing, audience strategy, budget adjustments and performance review.
Discuss your needs04
Creator
marketing
Creator selection based on audience and content fit, followed by outreach, collaboration management and content or livestream delivery.
Discuss your needs03 / HOW WE EXECUTE
The detail behind
the delivery.
Clear responsibilities, practical deliverables and a shared view of performance.
CONNECTED OPERATIONS
A plan that connects
the whole project.
We align the store, content calendar, creators and advertising around the same market objectives, so each activity has a clear role.
- TikTok Ads
- Meta
Market and brand planning
Review the target market, competitors and customer needs. Define product positioning, channel priorities and the launch plan.
Market review / positioning / execution planContent for local audiences
Plan scripts and produce live-action, product seeding and edited assets, adapting language and presentation to the intended audience.
Content brief / production / creative iterationLivestream planning and operations
Coordinate product selection, host matching, scripts and live operations. Review each session to guide the next production.
Run of show / live coordination / session reviewPerformance review and adjustments
Use platform, competitor and project data to review traffic, conversion and ad performance, then adjust content, products and budgets.
Performance report / observations / next actions04 / YOUR BUSINESS STAGE
Support that fits
where you are.
Different starting points call for different plans. We define the work around your priorities.
NEW MARKET ENTRY
Build the foundation.
For brands preparing to enter an overseas market and test demand.
- PROJECT FOCUS
- Market positioning, product selection and initial store setup.
- EXECUTION
- Coordinate creator content and advertising tests, then use the findings to refine the next phase.
CHANNEL EXPANSION
Reach new audiences.
For established sellers adding social commerce or expanding beyond an existing marketplace.
- PROJECT FOCUS
- Store presentation, product testing and a coordinated content calendar.
- EXECUTION
- Bring creator collaborations, promotions and audience engagement into a consistent operating plan.
ESTABLISHED BRANDS
Develop the next opportunity.
For brands building on existing sales and looking for new products, audiences or markets.
- PROJECT FOCUS
- Product priorities, campaign planning and market expansion.
- EXECUTION
- Align content, livestreams and paid media, with regular reviews of the product mix and performance.
A dedicated point of contact
Agree responsibilities, milestones and communication before work begins.
Regular reporting
Weekly updates and monthly reviews make traffic, sales and advertising performance visible.
Clear next steps
Turn review findings into specific changes to content, product priorities and budget allocation.
05 / TEAM EXPERIENCE
Prior experience of
our core team
Selected projects our core team members participated in during previous professional roles, showing their experience in overseas marketing, content operations and livestream collaboration. Client and collaborator identities are kept confidential.
OVERSEAS MARKET ENTRY
Consumer brand launch
A consumer brand entered an overseas market through product positioning, creator collaboration and short-form video content.
- AREAS OF PARTICIPATION
- Participated in product positioning, creator outreach and short-form video planning, alongside coordination of promotional activities.
MULTI-CHANNEL OPERATIONS
Coordinated brand marketing
A consumer brand ran content and product promotion across several social platforms.
- AREAS OF PARTICIPATION
- Participated in creator selection and outreach, content iteration and cross-platform campaign coordination, with support for product-bundle marketing.
CONTENT & LIVESTREAMS
Connected campaign delivery
A consumer brand combined short-form video promotion and livestreams in one product campaign.
- AREAS OF PARTICIPATION
- Participated in video prelaunch planning, creator communication and livestream coordination, aligning the timing of content and live promotion.
06 / WORKING TOGETHER
A conversation.
A clear way forward.
Start with the goals, markets and challenges that matter to your business.
- 01
Share your goals
Tell us about your brand, target markets and the support you are looking for.
- 02
Define the scope
Align on the services, responsibilities, budget and timeline for your project.
- 03
Move into action
Begin the agreed work, with communication throughout the collaboration.
YOUR NEXT HORIZON STARTS HERE
Let’s make
your next move.
BUSINESS ENQUIRIES
ethan@skylineglobal.cnBASED IN CHINA
Hangzhou · Shenzhen